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American Package

Design Awards

GDUSA

2013

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AWARD WINNER

PACKAGE DESIGN  |  STYLE GUIDE
Better Homes
& Gardens
Exclusively for Walmart
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PROJECT SCOPE
The redesigned Better Homes & Gardens packaging, for Walmart, generated $2 billion in annual revenue in the US and solidified Meredith's position as the second-largest global licensor.
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CLIENT
Walmart & Meredith Corp.
AGENCY
FAI Design Group
YEAR
2008 - 2016
ROLE
Creative Direction, Package Design, Style Guide
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Inspired Style
from the pages of the magazine.
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Developed Better Homes & Gardens for Walmart package design, capturing 3500+ sku’s with over $2B annual sales in US. Helping catapult Meredith to the 2nd largest global licensor.
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AGENCY
FAI Design Group
CREATIVE DIRECTION
Allison Schwartz
ART DIRECTION
Robert Scully
DESIGN
Robert Scully, Joanna Loftus, Xin Wang
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PRODUCTION
Jim Dempsey, Vicki Naftali
RECOGNITION
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American Package Design Award
GDUSA
2013
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