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American Package
Design Awards
GDUSA
2018
AWARD WINNER
BREZA BIRCH WATER
LAUNCHED A BEVERAGE EXPERIENCE, DELIVERING ON NATURE'S PROMISE.
CLIENT
Auberron Brands
Auberron Brands is a dynamic company committed to bringing innovative and high-quality food and beverage products to the market, with a focus on unique offerings that cater to health-conscious consumers.
AGENCY
FAI Design Group
YEAR
2018
ROLE
Creative/Art Direction | Logo Design
Package Design, Collateral | Website & E-commerce
THE CHALLENGE
Standing Out in the Sea of Sips
In the highly competitive and crowded beverage industry, the alternative beverage segment faced a significant challenge of standing out among numerous choices available to consumers. Within this context, the Birch Water brand encountered the need to not only differentiate itself but also capture the attention and interest of consumers in a compelling way.
THE SOLUTION
Deeply Rooted in Tradition.
Unraveling the Meaning Behind 'Breza derived from its meaning as "someone who lived by a birch tree,"
the brand's history is deeply rooted in the tradition of birch water harvesting, inspired by a chance encounter in Belarus where locals were enjoying the sweet liquid treat from birch trees. This name served as a guiding principle, paying homage to the natural association with birch trees while evoking a sense of tranquility and a gentle breeze, perfectly aligning with the essence and values the brand aimed to represent. The discovery of birch water's rich nutrients and natural hydration led to their mission of sharing this detoxifying, purifying, and revitalizing beverage with the world, continuing their journey of innovation and passion for promoting vitality and wellness through their amazing products.
It perfectly aligned with the essence and values we aimed to represent in the brand.
THE RESULTS
Tapping into Success
Through strategic development, remarkable achievements have been attained, encompassing exceptional growth, amplified market share, and expanded revenue. This resounding success has established a solid groundwork for future innovation, notably marked by the launch of a fresh line of flavored sparkling birch water. It's a testament to its adeptness in setting itself apart and captivating consumer interest within a fiercely competitive market.
AGENCY
FAI Design Group
CREATIVE DIRECTION
Allison Schwartz
ART DIRECTION
Robert Scully
DESIGN
Robert Scully, Craig Valentino
PRODUCTION
Jim Dempsey, Vicki Naftali
WEBSITE & E-COMMERCE
Craig Valentino, Robert Scully
RECOGNITION
American Package Design Award
GDUSA
2018
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