Hello.
My name is Rob.
I help brands effectively convey their unique story, driving creative ideation with proven results.
CPG | Private Label | Licensed Brands | Global Branding
Digital Design | Illustration | Retail Environments
SOME PAST/PRESENT CLIENTS + BRANDS + RETAILERS
LONG-STANDING TRUST
& PARTNERSHIP
PEPSICO
REFRESHED FOR THE NEXT GENERATION.
SKILLS
ART & CREATIVE DIRECTION
BRANDING + IDENTITY
PACKAGE DESIGN
SIGNAGE + RETAIL GRAPHICS
PRINT DESIGN + PRODUCTION
EDITORIAL DESIGN
WEB DESIGN + SOCIAL MEDIA
ILLUSTRATION + ANIMATION
PHOTO + VIDEO ART DIRECTION
COMRAD
EDUCATED PEOPLE ON THE BENEFITS OF COMPRESSION SOCKS.
BRAND BUILDER
Developed 80+ private label packaging brands for over 8 retail companies, as well as strategically extended 35+ iconic licensed brands to new markets with growth and profitability.
REVENUE GROWTH
Reimagined Better Homes & Gardens for Walmart package design, capturing 3500+ SKU's with over $2B annual sales in the US. Helping catapult Meredith to the 2nd largest global licensor.
INNOVATIVE BRAND LAUNCH
Successfully brought Eatingwell magazine into a new market with a revolutionary cut-away carton that has never been done before in the frozen food category, allowing consumers to see the actual meal itself.
STRATEGIC IMPACTS
"Rob is an exceptional leader who skillfully manages brand development, guiding a talented team through the entire process from conceptualization to successful implementation across diverse product segments.
Throughout our journey of cultivating private brands at Bed Bath & Beyond, Rob has been a valuable collaborator, offering his invaluable expertise for over two decades!"
Roopi Crowley
Vice President Packaging & Graphics
Bed Bath & Beyond / BuyBuyBABY
"Rob has led all the creative brand and packaging development for the company. He is smart and one of the most talented people I have worked with. He is intuitive, detail oriented, and deep dives into every project to uncover the best results - always striving for creative excellence. As a team leader, he serves as a mentor, maximizing each designer's strengths for project success.
Robert is loyal, trustworthy, and always supports the company's greater needs. He's a great creative partner and a dedicated, delightful designer to work with!"
Owner, Creative Director
FAI Design Group
"Robert is a terrific designer. He was responsible for much of the high quality artwork that gave cachet to NeoPlanet branded browsers. His work was a big part of the brand that NeoPlanet was able to communicate.
He is a pleasure to work with and the quality of his work speaks for the passion he gives to it. I recommend him and his work to anyone looking for high quality designs."
Director of Software Development
NeoPlanet
FUTURE FORWARD THINKING DESIGN.
Involves a proactive and innovative approach to design that considers emerging trends and anticipates future needs to create solutions that set the standard for the future.
In my view, the fusion of future thinking and design thinking empowers teams to create innovative solutions that not only meet current user needs but also anticipate and shape future trends, setting the standard for what's to come.
Robert Scully
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