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BUY BUY BABY
CREATED A CLEAN VISION FOR TODAY'S MODERN PARENT.
CLIENT
buybuyBABY
Focus on affordability without compromising on quality. These products are designed to provide customers with budget-friendly options while maintaining high standards in terms of functionality, durability, and style.
AGENCY
FAI Design Group
YEAR
2008-2023
ROLE
Creative/Art Direction | Brand Development | Package Design Graphics | Wayfinding Systems | Information Signage
Video Storyboarding | Illustration | Art Directed Photo Shoots
THE PROBLEM
The Uniqueness Dilemma.
Developed a fresh, modern look with a playful yet sophisticated feel to its 125+ retail stores in the US and Canada.
Collaborated with architects + store planning team to reimagine the new Buy Buy Baby retail space, with a complete transformation of all environmental graphics and navigation. Elevating customer experience + store profitability.
BRAND AUDIT
In Store Experience
A few key takeaways during store visits:
THE RETAIL SPACE
An overwhelming sea of messaging and visual clutter.
NEEEEEED COOOOOPPPPPYYYYYYYY
BEFORE
THE SOLUTION
Relaunched For Today's Modern Parent.
Developed a fresh, modern look with a playful yet sophisticated feel to its 125+ retail stores in the US and Canada. Collaborated with architects + store planning team to re-imagine the new Buy Buy Baby retail space, with a complete transformation of all environmental graphics and navigation, and additional emerging channels.
Elevating customer experience + store profitability.
AFTER
THE RESULTS
A Fresh New Chapter.
Several positive outcomes that will position "Simply Fresh" as a compelling and distinct brand in the market. With enhanced brand identity, differentiation, increased awareness, customer engagement, a competitive advantage, and loyal brand advocates, I anticipate successful market penetration for Simply Fresh.
AGENCY
FAI Design Group
CREATIVE DIRECTION
Allison Schwartz
ART DIRECTION
Robert Scully
LOGO DESIGN
Robert Scully
DESIGN
Robert Scully, Spencer Driggs, Joanna Loftus, Mark Linkletter
PRODUCTION
Jackie Korr
PHOTO COMPOSITE
Spencer Driggs, Robert Scully
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