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EatingWell X Bellisio Foods
Revolutionize coffee brewing with innovative designs, craftsmanship, and premium materials, delivering exceptional coffee makers and accessories. Their commitment to clean, grit-free cups and preserving rich flavors transforms the brewing experience.
FAI Design Group
2016 - 2017
Creative/Art Direction | Brand Development
Package Design | Social Media | Art Directed Photoshoots
Approached with a challenge
take a successful magazine into the CPG food market and break away from the abundant selection of frozen entrée existing today, reduce the visual clutter, and create a package that stands out.
FROZEN ENTRÉE MARKET AUDIT
There is a myriad of frozen entrée options for active women who want to eat healthy.
Knowing that EatingWell leads the nation in healthy living.
A package design had to be created that appealed to not only the core EatingWell audience but, attract the adventurous early adopter millennial that’s more health-conscious than older generations.
That Aha! Moment
A cut-away carton that has never been done before in the frozen food category allowing consumers to see the actual meal itself.
We have great faith in the growth potential of the EatingWell brand to expand from its strong media footprint into food products and beyond.
– Elise Contarsy, VP Meredith Corp
EatingWell successfully achieved shelf differentiation
Receiving high praise by consumers seeking healthy and convenient frozen meal options. As one of the fastest-growing frozen food brands in the United States, it surpassed expectations. With availability in 8,000 retail stores nationwide, the brand outperformed the overall frozen food category in terms of sales growth. Recognizing its success, EatingWell expanded its distribution to include new retail channels like club stores and online retailers. This strategic move has positioned the brand favorably for future expansion.
Considering the promising outlook of the global frozen food market, which was valued at $291.5 billion and is projected to reach $364.2 billion by 2027, the EatingWell brand is well-prepared to leverage this growth.
"We strongly believe consumers will respond favorably to our meal choices, our ingredient selection, and the Eating Well brand name, plus the degree of transparency we're bringing to market, from packaging to ingredients."
Jeff Tuttle, SR. VP Bellisio Foods
FAI Design Group
Robert Scully, Joanna Loftus, Laura Miller
Jim Dempsey, Vicki Naftali
PHOTO ART DIRECTION
SOCIAL MEDIA CAMPAIGNS
22th Annual Communicator Award
The Academy of Interactive & Visual Arts
American Package Design Award
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