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CLIENT
Kenneth Cole Reaction Home
Developed packaging that extended Kenneth Cole’s brand into the home space by creating packaging that reflected its modern, metropolitan ethos. Built a cohesive system across bedding and furniture, blending elevated lifestyle cues with retail clarity.
AGENCY
FAI Design Group
YEAR
2010 - 2016
ROLE
Creative/Art Direction | Brand Development | Package Design | Illustration | Art Directed Photoshoots
Developed the visual identity & packaging system for the licensed Kenneth Cole Reaction Home line, translating the brand’s urban sensibility into cohesive solutions across bedding and furniture. Designed to align with Bed Bath & Beyond’s retail strategy while preserving brand voice and integrity.
Urban-inspired packaging system that brought industrial warmth and clarity to the Kenneth Cole Reaction Home furniture line.
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