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American Package
Design Awards
GDUSA
2022
AWARD WINNER
CLIENT
Ombre Lab
Revolutionizing the true essence of CBD through their meticulously crafted, premium products. Curated to elevate your self-care routine.
AGENCY
FAI Design Group
YEAR
2021-2023
ROLE
Creative/Art Direction | Brand Development | Logo Design Package Design | Website | Social Media Campaigns | Motion Graphics | Pitch Decks | Brand Book/Style Guide | Art Directed Photo Shoots
THE PROBLEM
Thryve probiotics presented with a branding dilemma.
They needed to change their name due to legal reasons. (and Fast)
The project had a quick 2-month turnaround for phase one.
The other problem was...
...Consumers struggle to find the most effective probiotics.
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Confusing Labeling
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Lack of Education
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No Data to Measure Impact
BEFORE
THE SOLUTION
Develope a two-phase rebranding process
Original Brand
BRAND NAME HAD TO CHANGE
PRODUCTS SOLD ONLY ONLINE
Subscription-based B2C E-commerce platform.
Phase One
NAME CHANGE / RE-BRANDED
CONTINUE SELLING PRODUCTS ONLINE
Establish the NEW brand to existing customers, while attracting new ones.
Phase Two
BRAND EXTENSION
CONTINUE SELLING PRODUCTS ONLINE & BUILD OUT RETAIL EXPANSION PROGRAM
Rolling out to major retail stores.
PHASE ONE
Brand Strategy
Once I had a clear understanding of the client's needs and goals, a brand audit was conducted to gain a deeper understanding of their market.
Discovery
Understanding the market and audience leads to effective branding. The research and analysis helped develop a winning strategy.
Brand Identity
My approach to design is rooted in the belief that every detail matters, leaving no stone unturned. Distilling them into a visual identity that captures their essence and resonates with their target audience.
Creating a brands logos and packaging is all about finding the perfect balance between creativity and strategy.
Brand Guidelines
Continuity and consistency are crucial for a brand's success across all channels. To ensure this, a brand book was created, which included detailed brand guidelines, brand voice, tone, and other essential elements.
A well-crafted brand book can serve as a valuable tool to ensure that messaging, tone, and visual elements remain consistent across all touchpoints over time.
Brand Expression
After establishing the brand identity, the focus shifts to designing other touchpoints where the brand will be visible, such as packaging, photography, website, digital media, and social media.
For me, the key to creating a successful brand is consistency. Ever touchpoint should be aligned to create a unified and memorable experience.
PHASE TWO
Brand Extension
Retail Packaging
Building on the success of the Ombre rebrand, the next step was the retail extension packaging to align with the highly competitive retail space. Positioning them as a credible and trustworthy brand in the competitive probiotic market.
As a result, Ombre is now successfully being rolled out in major retail stores.
The (re)rebranding of Ombre was a natural next step in expanding its reach, as the brand is always looking to evolve and grow.
AGENCY
FAI Design Group
CREATIVE DIRECTION
Allison Schwartz
PACKAGE + LOGO DESIGN
Robert Scully, Joanna Lotfus
SOCIAL MEDIA CAMPAIGNS
Robert Scully, Joanna Lotfus
MOTION GRAPHICS
Robert Scully
BRAND + STYLE BOOK
Robert Scully
RECOGNITION
American Package Design Award
GDUSA
2022
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