DESIGN DIRECTION THAT BRINGS CLARITY TO COMPLEX BRANDS.
From strategy to finished work in branding, packaging, and digital.
WORK BUILT
FOR GROWING
BRANDS.
APPROACH
I work with growing brands to bring structure to complexity. I diagnose breakdowns early and design scalable brand, packaging, and digital designs built to perform beyond launch.
Most valuable when brands are growing, transitioning, or under constraint.
AREAS OF FOCUS
Brand Systems
Designing identity and positioning frameworks that bring clarity to complex portfolios and scale across teams, SKUs, and channels.
Digital Systems
Designing websites and digital touchpoints that align with brand strategy and work as part of a larger system, not in isolation.
Packaging Systems
Building shelf-ready packaging architectures that support growth, extension, and retail realities without fragmenting the brand.
Growth and Transition Work
Supporting rebrands, retail expansion, and portfolio evolution through phased, low-risk design systems.
Brands & Companies I've Helped
(Full category list coming soon)
All Recipes
Beautiful
Bed Bath & Beyond
Better Homes & Gardens
Breza Birch Water
Buff & Shine
EatingWell
Fish House Foods
Fresh Creative Foods
Hi-Chew
Kenneth Cole Reaction Lipton Ice tea
Macy's
Master Chef the Tv Series
Martha Stewart
Marc Jacobs
Marvel Studios
Mountain Dew
Nicole Miller
Pepsico
Perform X
Persōn and Covey
Reser's
Saratoga Spring Water Stonemill Kitchens
TJX Companies
Tommy Hilfiger
Toys R Us
Walmart
"Rob delivered elevated solutions that exceeded the design brief objectives, while keeping the consumer, brand voice and merchandising in mind."
– Tom Brooke
Senior Design Manager Packaging
Christmas Tree Shops
"Rob is an exceptional leader who skillfully manages brand development helping me grew private brands at BBBY."
– Roopi Crowley
Vice President Packaging & Graphics Bed Bath & Beyond / BuyBuyBABY
"Rob is loyal, trustworthy, smart, and one of the most talented people I have worked with."
– Allison Schwartz
Owner, Creative Director
FAI Design Group
Press, Publications, & Awards
Designing With Impact And Purpose.
GDUSA Awards (15)
American Graphic Design Awards
American Packaging Design Awards
Health + Wellness Design Awards
Cannabis Graphic Industry Awards
Communicator Awards (6)
The Academy of Interactive
& Visual Arts
Wired Magazine
Gui's Just Want To Have Fun
Proud to be named one of
GDUSA's 2020 People To Watch
AGDA 25 Awards (2)
American Graphic Design & Advertising Awards
Communication
Arts Awards (2)
AdWeek
Best Commercial Spots
Chexmix
USA Best Book
Awards
Children's Book: Fiction Category "Stumble Trip Fall"
Featured in Design Books
Showcasing the Best in Branding & Packaging.
Brand Identity Essentials
Rockport Publishing
The Big Book Of Design Ideas 3
Harper Collins Design
The Big Book Of Packaging
Harper Collins Design
Really Good Packaging Explained
Rockport Publishing
Logopond Identity Inspirations V1
Logopond publishing
Market Smart: Best In Age & Lifestyle Specific Design
Harper Collins Design
SELECTED WORK
