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Hello
again.
CPG | Private Label | Licensed Brands | Global Branding
Digital Design | Illustration | Retail Environments
ABOUT ME
I've found my calling in helping brands discover their voice. Working with diverse brands and markets has given me a unique perspective, shaping my approach to design.
What sets me apart is my ability to balance hands-on involvement with leadership, ensuring seamless brand creation in the real world. My ultimate goal is to help brands tell their story through visually appealing and impactful designs that resonate with their audience, forging emotional connections that drive success.
The journey has been incredible, and I'm genuinely excited about my next chapter. Let's collaborate to create powerful design experiences that elevate brands to new heights.
In my spare time, I takes pride in being an accomplished children's book illustrator and author. I am an avid hiker and have dabbled in mountain biking and CrossFit. You can often find me brewing a cup of coffee to savor the moments of creativity and adventure.
GETTING TO
KNOW ME BETTER
* Forward-Thinking Futurist
* Children's Book author & illustrator
* Hiking Enthusiast
* Devoted Partner and Parent
* Cat Whisperer
* Simplicity Seeker
* Game Night Maven
* Recovering Vintage Toy Collector
* Time-Travel Movie Cinephile
* Coffee Connoisseur
STRATEGIC IMPACTS
Driven, Motivated, Decisive & Experienced
Developed over 80+ private label packaging brands for over 8 retail companies, as well as strategically extended over 35+ iconic licensed brands to new markets with growth and profitability.
Recaptured Walmart's Globe Brand.
Redesigned Better Homes and Gardens packaging to strategically align the brand with the new millennial consumer to help catapult sales and increase brand visibility. Built a comprehensive dotcom guide to define and strengthen the presence of the brand product on Walmart’s website and aid vendors in providing BH&G product information for Walmart.com.
Results
Helped catapult Meredith Corp. to become the 2nd largest global licensor. Better Homes & Gardens at Walmart grew to over $2B+ in annual retail sales.
Innovative CPG Market Expansion Journey.
Successfully launched EatingWell magazine into a NEW market and broke away from the abundant selection of frozen entrées existing today, reduced the visual clutter, and created a package that stood out.
Results
Created a revolutionary cut-away carton NEW to the frozen food category allowing consumers to see the actual meal itself. Helped EatingWell land their goal of a revolutionary healthy product.
Introduced a New Way to Look at Hemp.
A visual overhaul aligned the brand with the premium market, featuring distinct color schemes for each product line that evoke tranquility and enhance the self-care experience. This cohesive approach resonates with the target customer, reinforcing the commitment to a distinctive self-care journey.
Results
The brand now evokes tranquility, balance, and rejuvenation, enhancing the elevated self-care experience and Realign itself with this target customer.
SPECIALTIES
Creative, Client-focused, Resourceful, & Adaptable.
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Art & Creative Direction
Branding + Identity
Package Design
Style Guides + Brand Books
Signage + Retail Graphics
Print Design + Production
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Presentations + pitch decks
Motion Graphics
Web Design
Social Media Best Practices
Illustration
Photography & Video Production
SKILLS
Proficient, Knowledgeable, Versatile, & Highly-skilled.
Expert knowledge
Working knowledge
Understanding of the strengths & limitations
Adobe Illustrator Photoshop InDesign
Acrobat
PowerPoint Google Slides
Adobe After Effects Animate
Premiere
Miro
Dimension
SketchUp
Microsoft Office Suite HTML/CSS
Figma
Sketch
HTML5
SOME PAST/PRESENT CLIENTS + BRANDS + RETAILERS
Long-standing Trust & Partnership.
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AWARDS + ACCOLADES
Designing With Impact and Purpose.
It's my commitment to creativity and quality that that transforms industries, as I craft exceptional designs that not only captivate the audience but also leave a lasting impression.
AMERICAN GRAPHIC DESIGN AWARDS
GDUSA
2002 | 2007 | 2008 2013 | 2019 | 2020
HEALTH + WELLNESS DESIGN AWARDS
GDUSA
2019
PACKAGE DESIGN AWARDS
GDUSA
2007 | 2012 | 2013 | 2017 2018 | 2019 | 2022
GDUSA'S 2020
PEOPLE TO WATCH
GDUSA
2020
CANNABIS GRAPHIC INDUSTRY AWARDS
GDUSA
2019
COMMUNICATOR AWARDS
The Academy of Interactive & Visual Arts
2009 | 2012 | 2017
2019
AGDA 25 AWARDS
American Graphic Design & Advertising Awards
2009
BEST COMMERCIAL SPOTS (AUGUST)
Adweek
1998
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PUBLICATION DESIGN BOOK
Showcased Designs Appreciated by Esteemed Industry Experts and Fellow Creatives.
BRAND IDENTITY ESSENTIALS
Rockport Publishing
2019
THE BIG BOOK OF PACKAGING
Harper Collins Design
2012
LOGOPOND IDENTITY INSPIRATIONS V1
Logopond publishing
2012
REALLY GOOD PACKAGING EXPLAINED
Rockport Publishing
2010
MARKET SMART:
BEST IN AGE & LIFESTYLE SPECIFIC DESIGN
Harper Collins Design
2009
AMERICAN CORPORATE IDENTITY
Harper Collins Design
2009
THE BIG BOOK OF DESIGN IDEAS 3
Harper Collins Design
2008
GUI'S JUST WANT TO HAVE FUN
Wired Magazine
2000
Rob is an exceptional leader who skillfully manages brand development helping me grew private brands at BBBY.
– Roopi Crowley
Vice President Packaging & Graphics
Bed Bath & Beyond / BuyBuyBABY
Reviews
Rob delivered elevated solutions that exceeded the design brief objectives, while keeping the consumer, brand voice and merchandising in mind.
– Tom Brooke
Owner, Creative Director
Senior Design Manager / Brand Development and Packaging
Christmas Tree Shops
Rob is loyal, trustworthy, smart, and one of the most talented people I have worked with.
– Allison Schwartz
Owner, Creative Director
Owner, Creative Director
FAI Design Group
Rob is a pleasure to work with and the quality of his work speaks for the passion he gives to it.
– Martin Sielaff
Owner, Creative Director
Software Development Manager
Amazon
Rob is equally as talented of a designer and an artist as he is leading and directing a team of junior, senior designs, and production designers.
– Craig Valentino
Owner, Creative Director
Senior Designer
Rabe & Co
Future Forward Thinking Design.
Involves a proactive and innovative approach to design that considers emerging trends and anticipates future needs to create solutions that set the standard for the future.
In my view, the fusion of future thinking and design thinking empowers teams to create innovative solutions that not only meet current user needs but also anticipate and shape future trends, setting the standard for what's to come.
Explore my insightful article on this topic.
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