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Hello
again.
CPG  |  Private Label  |  Licensed Brands  |  Global Branding
Digital Design  
|  Illustration  |  Retail Environments

ABOUT ME

I've found my calling in helping brands discover their voice. Working with diverse brands and markets has given me a unique perspective, shaping my approach to design.

What sets me apart is my ability to balance hands-on involvement with leadership, ensuring seamless brand creation in the real world. My ultimate goal is to help brands tell their story through visually appealing and impactful designs that resonate with their audience, forging emotional connections that drive success.

The journey has been incredible, and I'm genuinely excited about my next chapter. Let's collaborate to create powerful design experiences that elevate brands to new heights.

In my spare time, I takes pride in being an accomplished children's book illustrator and author. I am an avid hiker and have dabbled in mountain biking and CrossFit. You can often find me brewing a cup of coffee to savor the moments of creativity and adventure.

GETTING TO
KNOW ME BETTER

*  Forward-Thinking Futurist
*  Children's Book author & illustrator

*  Hiking Enthusiast
*  Devoted Partner and Parent
*  Cat Whisperer

*  Simplicity Seeker
*  Game Night Maven
*  Recovering Vintage Toy Collector
*  Time-Travel Movie Cinephile
*  Coffee Connoisseur

STRATEGIC IMPACTS

Driven, Motivated, Decisive & Experienced

Developed over 80+ private label packaging brands for over 8 retail companies, as well as strategically extended over 35+ iconic licensed brands to new markets with growth and profitability.

Recaptured Walmart's Globe Brand. 

Redesigned Better Homes and Gardens packaging to strategically align the brand with the new millennial consumer to help catapult sales and increase brand visibility. Built a comprehensive dotcom guide to define and strengthen the presence of the brand product on Walmart’s website and aid vendors in providing BH&G product information for Walmart.com.

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Results

Helped catapult Meredith Corp. to become the 2nd largest global licensor. Better Homes & Gardens at Walmart grew to over $2B+ in annual retail sales.

Innovative CPG Market Expansion Journey.

Successfully launched EatingWell magazine into a NEW market and broke away from the abundant selection of frozen entrées existing today, reduced the visual clutter, and created a package that stood out.

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Results

Created a revolutionary cut-away carton NEW to the frozen food category allowing consumers to see the actual meal itself. Helped EatingWell land their goal of a revolutionary healthy product.

Introduced a New Way to Look at Hemp. 

A visual overhaul aligned the brand with the premium market, featuring distinct color schemes for each product line that evoke tranquility and enhance the self-care experience. This cohesive approach resonates with the target customer, reinforcing the commitment to a distinctive self-care journey.

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Results

The brand now evokes tranquility, balance, and rejuvenation, enhancing the elevated self-care experience and Realign itself with this target customer.

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SPECIALTIES

Creative, Client-focused, Resourceful, & Adaptable.

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Art & Creative Direction
Branding + Identity
Package Design
Style Guides + Brand Books
Signage + Retail Graphics
Print Design + Production

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Presentations + pitch decks
Motion Graphics
Web Design
Social Media Best Practices
Illustration
Photography & Video Production

SKILLS

Proficient, Knowledgeable, Versatile, & Highly-skilled.

Expert knowledge

Working knowledge

Understanding of the strengths & limitations

Adobe Illustrator Photoshop InDesign
Acrobat
PowerPoint Google Slides

Adobe After Effects Animate
Premiere
Miro
Dimension
SketchUp
Microsoft Office Suite HTML/CSS

Figma
Sketch
HTML5

SOME PAST/PRESENT CLIENTS  +  BRANDS  +  RETAILERS

Long-standing Trust & Partnership.

AWARDS + ACCOLADES

Designing With Impact and Purpose.

It's my commitment to creativity and quality that that transforms industries, as I craft exceptional designs that not only captivate the audience but also leave a lasting impression.

AMERICAN GRAPHIC DESIGN AWARDS

GDUSA
2002  |  2007  |  2008 2013  |  2019  |  2020

HEALTH + WELLNESS DESIGN AWARDS

GDUSA
2019

PACKAGE DESIGN AWARDS

GDUSA
2007  |  2012  |  2013 | 2017  2018  |  2019  |  2022

GDUSA'S 2020
PEOPLE TO WATCH

GDUSA
2020

CANNABIS GRAPHIC INDUSTRY AWARDS

GDUSA
2019

COMMUNICATOR AWARDS

The Academy of Interactive & Visual Arts
2009  |  2012  |  2017
2019

AGDA 25 AWARDS

American Graphic Design & Advertising Awards
2009

BEST COMMERCIAL SPOTS (AUGUST)

Adweek
1998

PUBLICATION DESIGN BOOK

Showcased Designs Appreciated by Esteemed Industry Experts and Fellow Creatives.

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BRAND IDENTITY ESSENTIALS

Rockport Publishing

2019

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THE BIG BOOK OF PACKAGING

Harper Collins Design

2012

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LOGOPOND IDENTITY INSPIRATIONS V1

Logopond publishing

2012

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REALLY GOOD PACKAGING EXPLAINED

Rockport Publishing
2010

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MARKET SMART:
BEST IN AGE & LIFESTYLE SPECIFIC DESIGN

Harper Collins Design

2009

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AMERICAN CORPORATE IDENTITY

Harper Collins Design

2009

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THE BIG BOOK OF DESIGN IDEAS 3

Harper Collins Design

2008

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GUI'S JUST WANT TO HAVE FUN

Wired Magazine
2000

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Rob is an exceptional leader who skillfully manages brand development helping me grew private brands at BBBY.

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– Roopi Crowley

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Vice President Packaging & Graphics

Bed Bath & Beyond / BuyBuyBABY

Reviews
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Rob delivered elevated solutions that exceeded the design brief objectives, while keeping the consumer, brand voice and merchandising in mind. 

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– Tom Brooke

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Owner, Creative Director

Senior Design Manager / Brand Development and Packaging

Christmas Tree Shops

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Rob is loyal, trustworthy, smart, and one of the most talented people I have worked with.

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– Allison Schwartz

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Owner, Creative Director

Owner, Creative Director

FAI Design Group

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Rob is a pleasure to work with and the quality of his work speaks for the passion he gives to it.

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– Martin Sielaff

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Owner, Creative Director

Software Development Manager

Amazon

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Rob is equally as talented of a designer and an artist as he is leading and directing a team of junior, senior designs, and production designers.

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– Craig Valentino

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Owner, Creative Director

Senior Designer

Rabe & Co

Future Forward Thinking Design.

Involves a proactive and innovative approach to design that considers emerging trends and anticipates future needs to create solutions that set the standard for the future.

In my view, the fusion of future thinking and design thinking empowers teams to create innovative solutions that not only meet current user needs but also anticipate and shape future trends, setting the standard for what's to come.

Explore my insightful article on this topic.

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