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Future Forward Thinking Design, Designing Tomorrow Today

Involves a proactive and innovative approach to design that considers emerging trends and anticipates future needs to create solutions that set the standard for the future.

In my view, the fusion of future thinking and design thinking empowers teams to create innovative solutions that not only meet current user needs but also anticipate and shape future trends, setting the standard for what's to come. – Robert Scully

I came across an inspiring article that explored the concepts of future thinking and design thinking. It got me thinking about their immense potential as tools for package designers. Today, I'd like to share my thoughts on how these concepts can be applied to our work and make a significant impact.

Future thinking involves envisioning and planning for the future, identifying trends and potential disruptions, and adapting strategies accordingly. By considering the future, package designers can develop packaging that remains relevant and appealing to consumers in the years to come.

On the other hand, design thinking is a human-centered problem-solving approach. It revolves around understanding user needs, brainstorming solutions, and prototyping and testing those solutions. By applying design thinking, package designers can create packaging that is both functional and aesthetically pleasing.

Now, let's explore how future thinking and design

thinking can be applied to package design branding:

  1. Future-proof packaging materials: With increasing environmental consciousness, consumers demand sustainable packaging materials. By considering the future of packaging materials, designers can create eco-friendly and appealing packaging solutions.

  2. Catering to future consumer needs: Consumer needs are ever-evolving. By embracing future thinking, designers can create packaging that caters to the needs of future consumers. This might involve designing packaging for a resource-scarce world or for individuals living in smaller spaces.

  3. Integrating design thinking principles: Design thinking can be leveraged to create packaging that seamlessly combines functionality and aesthetics. By understanding user needs and brainstorming innovative solutions, designers can produce packaging that is both user-friendly and visually captivating.

If you're a package designer looking to apply future thinking and design thinking in your work, here are a few tips to get started:

  • Stay informed: Keep up with packaging design trends and industry forecasts to anticipate future changes.

  • Engage with customers: Seek feedback from your customers to understand their packaging needs and desires.

  • Embrace ideation: Foster a creative environment and generate new ideas that prioritize functionality and aesthetics.

  • Prototype and test: Build prototypes of your packaging concepts and gather feedback from consumers to refine your designs.

  • By following these tips, you can create packaging that is innovative, impactful, and environmentally conscious. This can drive sales, enhance brand recognition, and contribute to a sustainable future.

I hope these insights inspire you to infuse future thinking and design thinking into your package design journey.


  1. Institute for the Future Article

  2. The Fourth Way: Design Thinking Meets Futures Thinking Article

  3. IDEOUDesign Thinking Process Article

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